Wholesale pricing: Why do you need to add it to your Shopify store
Wholesales can greatly affect your business, especially when you’re online. It can help you gain more revenue, wider your brand and boost your brand credibility. Now we will deliver you some reasons for adding wholesale pricing on your Shopify store.
But first, you need to understand what is it
What is wholesale pricing?
Wholesale pricing is the price set by wholesalers, manufacturers or distributors. It is often lower than that from retailers. Wholesalers sell products in large quantities, therefore, they depends mainly on the volume, not the price. On the contrary, retailers need to set the price a lot higher to gain profit.
Why do you need to add wholesale pricing to your Shopify store?
As a Shopify shop owner, you will have to find many ways to gain more customers. Running ads, email marketing and so on. However, instead of gaining more individual buyers, why don’t you boost up the volume of your products by selling them to retailers? At first, it might sound intimidating. However, you can’t deny all the benefits it can bring you.
Sell greater volume of products
This is the most obvious benefits of wholesale pricing. With wholesale pricing, you can sell products in large quantities. No matter what products you are selling, the more products sold, the better. If you want to find a way to increase order volumes, wholesale pricing is the right option for you.
Get better access in the market
Wholesale pricing can widen your brand. When you contact with many retailers, you can raise their awareness of your brands. As a result, you can take advantage of your relationship and get better access in the market.
Minimize the transportation cost
When you sale products online, shipping is one of the most important factors. As a retailers, you’ll have to ship products to a large number of buyers in different places. Thus, the delivery fee will be much higher compared to that of wholesale.
Get more returning revenue with wholesale pricing
In retail business, customers give you money, and you give them products. That’s it.
But when it comes to wholesaling, the process is not that short. After selling products, you need to continue interacting with customers to maintain good relationship. If the retailers satisfied with your products and services, they will come back to your online store for more. Hence, your customers will return without any discount, loyalty program or events.
Marketing support from retailers
We must admit that marketing always hard, expensive, yet effective. Wholesale pricing can help you with that. When you sale products to retailers, you can rely on their experienced salesperson or promoters. Of course it’ll be hard to control or keep in pace with, however, you can set up some regulations or discuss with retailers priorly to restrict this problem.
E commerce is a competitive market. Everyone can open their own online stores these days. Thus, needless to say, gaining customer trust is one of the most important factors to keep your business running. You can do this in many ways. And one effective way to convince customers to buy your products is adding wholesale pricing.
When people notice that you are working with a brand they trust or know, they likely to believe in you more. As a result, you won’t have to spend too much time closing the deal or selling products
Gain long-term customers
For a retailer, you will have to constant remind customers of your products by sending email, coupons or loyalty program. But when you add wholesale pricing, buyers likely to come back for more. First, they often buy in bulk. Second, they buy frequently. Therefore, with great products and service, wholesale pricing can grant you long-term and high value customers.
Have you want to add wholesale pricing on your Shopify yet? Then, you must contact ArrowHitech. Established since 2007. our company has 12+ years in e commerce. Therefore, we’re confident to deliver you suitable business strategy for your business. We are also Shopify themes and apps developers. Thus, ArrowHitech can grant you a modern, professional-looking website to improve customer satisfaction. Contact us here for further information or via email: email@example.com or hotline : +84 243 7955 813