What is Shopify & How does Shopify work?
If you’ve just begun looking into shopping cart software, chances are you’ve run into Shopify. Shopify is an all-inclusive online selling platform. For one monthly rate, you can create and develop an online store from which you can promote, sell, and ship your products. Shopify is popular due to its low startup cost and easy-to-use interface. It’s possible to run a complete online store for as low as $29/month, and you can have everything online!
Shopify is an excellent solution for many merchants, though it’s not perfect. So what exactly is Shopify? And how does this platform work? In this article, we would like to share some of the basic information about Shopify and how it works for your e-commerce business.
So what is Shopify?
Basically, Shopify is an e-commerce platform that allows people to set up an online store and sell their products. This platform can be used to sell both online with your own website and/or in person with Shopify POS. It has tons of features that can be profitable to anyone, from amateurs to e-commerce experts.
This awesome e-commerce platform is now being the lead designed for businesses of all sizes. Whether you sell online, on social media, in store, or out of the trunk of your car, Shopify has you covered. The first Shopify store was our own, and it’s been their mission to make commerce better for everyone ever since.
What are the pros and cons of Shopify?
As you may expect, while Shopify is one of the best options for e-commerce merchants, it isn’t that perfect. Here are some pros and cons that this platform has for any e-commerce store ever:
- Easy to use: The most notable reason for online store owners to choose Shopify. This e-commerce platform, as we said earlier, can fit almost everyone’s using purposes. Its relatively low monthly fees make setup affordable. How much does it cost, you ask? The basic plan costs $29/month and the mid-level plan is priced at $79 per month.
- Beaufiful, yet minimal themes: Merchant can choose for a variety of free, responsive themes. Premium (paid) themes are also available for merchants who want more options.
- Lots Of Support Options: You can access technical support every hour of the day through phone, live chat, or email. Self-help options are available as well. Customers like that support is available outside of regular business hours.
- Strained Customer Support: While in the past Shopify has been known for responsive customer support, it seems their support team has experienced increased strain this past year. Shopify’s client load is increasing exponentially, and support is struggling to keep up. Hold times of up to thirty minutes are not uncommon.
- Limited Functionality: This platform comes pre-loaded with almost all of the features smaller merchants need to build an online store. However, every business has some specialized requirements, and Shopify typically does not have the features to meet those specific needs. This is where add-ons come in. Many merchants end up needing to purchase a handful of add-ons to make this shopping cart work the way they need it to.
- Costly Add-Ons: As we’ve said, while Shopify offers almost every basic feature, the software is lacking many advanced features. You’ll have to find these features in the form of add-ons, which are not free. The cost of adding just three add-ons can double your monthly fees.
- Transaction Fees: Although most shopping carts have dropped their transaction fees entirely, Shopify has retained its 0.5% to 2.0% fees (depending on your pricing plan).
How does Shopify work?
Whatever product you are trying to sell, from jewelry to furniture, from clothes to entertaining devices, or just for growing your business, Shopify can help you. Hundreds of thousands of entrepreneurs from over 175 countries use this e-commerce platform to help sell their products. The list below contains some products and services that can be sold through Shopify, or in other words, these will make this platform “works”:
- Physical products: A physical product could be something you make by hand, something you have manufactured, or something you drop ship to customers. Examples include jewelry, bath bombs, t-shirts, gift boxes, beef jerky, or pins to name a few.
- Digital products: This could include ebooks, email templates, audio downloads, Lightroom presets for photographers, e-courses, or clothing patterns.
- Services and consultations: Whether you’re an interior designer, dentist or a life coach, your customers can book online and sell online or in-person consultations.
- Memberships: If you want to sell subscription boxes or if you’re a yoga studio owner you can use Shopify to sell your memberships and create member-only access to your content on your website.
- Ticketed experiences: Experience-based businesses can range from travel and adventure to wine tastings and hands-on workshops. If you’re an artist or running a networking event, you can use this platform to sell those tickets.
- Classes and lessons: Customers can purchase, rent, and book lessons from you all through the online store.
- Rentals: Rental businesses are technically service-based, even though a physical product is involved. So if you’d like to rent dresses or props, for example, you can use the Shopify platform.
This may sum up the basic knowledge about what is Shopify is, and how does it work for your e-commerce website. Have 2 to 3 minutes to read this article, it’s better than spending hours looking for the usage and definition of Shopify. We – Spify has just released an app called “Spify Lookbook” which can help your online store using Shopify become more and more flourished. Check Spify Lookbook now! Also, for more information about us, you can check out our website: Spify or our portfolio: ArrowHiTech portfolio.