Social media trends: Every marketer need to pay attention to
Social media is expanding. In 2019, about 3.5 billion people, nearly half of world population, use social media. Thus, this is a great market for many business to reach their customers. However, to best utilize social platforms and avoid misunderstandings, you need to pay attention to trends on social media trends. Otherwise, your marketing campaign won’t work, or even worst, damage your business. We will deliver 14 social media trends you need to know in 2020 to boost your revenue.
Voice searching is the trend now
Thanks to Internet, people can get access to many knowledge around the world. However, there’s a movement in searching method. More and more people tend to use their voice to look up information instead of typing. This will create new social media trends since users can search information without looking at the screen.
Therefore, if you want to create content on social media, consider voice searching factors as well.
Evolution of messenger apps
People, especially millennials, tends to communicate via social message nowadays thanks to its convenient functions. We can see the significant increase in the messaging platforms such as: Messenger, Whatsapp, WeChat, etc. Surprisingly, people use social messenger more than social media itself. Some users just create accounts just to talk and interact with their friends through messaging apps.
Many business have utilized this social media trend. Some companies send messages to customers during an event for marketing. Others will answer customers privately via messaging for personal conversation.
Video content is still favorable
Videos has pictures, movements, words as well as feelings. Thus, you can deliver more contents and meanings through videos than through pictures.
Moreover, by making your film entertaining, you can draw people attention and gain more popularity. Therefore, this is one of social media trends you should consider.
Continuous rise of Tik Tok.
TikTok is on its way to become a popular media platform with more than 800 million active users per month. Moreover, this platform attracts a large number of young people, often from 16 to 24 years old. Hence, if you want to understand customer insight, TikTok will come in handy.
Instagram will soon eliminate “ like”
Some people assume the number of like can reflect their popularity. The more “ like” you get, the more famous you are. This is totally not true.
Realizing this problem, Instagram has decided to remove “like”. This might create a better place for social media users. However, with this social media trends, business will find it hard to show their credibility. Previously, customers will rely on the number of like to assess products or services. Due to this change, shop owners will have to run ads on Instagram to attract customers.
Ephemeral content will maintain its popularity
This is the content which lasts for a short time and then disappear. For example, stories on Facebook, Instagram or Snapchat.
This type of content is short, and people can spend hours reading it. Therefore, as a business owner, you can consider ephemeral content when releasing simple notification . This will attract customers since stories often appear on the top of social media, for example, Facebook.
Niche social media platform is necessary.
Niche marketing is focusing on your target market. People might feel bored, or even annoyed with irrelevant ads. Thus, this will affect your brand image. Moreover, you will have to spend more money for running ads in large market. Thus, it’s important to segment your customers before implementing advertisements.
Social media can help you segment your market effectively. After determining and studying you targeted customers, you can enter their demography, favorable content or geography to run ads on media platforms.
This is one of the most vital social media trends. In this trend, content will be generated by customers. For example, customers will review your products, or check in at your place. This will increase credibility of your business since many people rely heavily on others’ opinion. Therefore, user-generated content can greatly affect your business, both positive and negative.
Influencers have many followers. Therefore, if you ask them to review your products, you can reach a large number of people. Also, followers often have bias thinking toward their idols. If they see influencers love your products, they will trust their opinions and likely to buy your goods.
Hence, you can consider asking influencers for reviews. Remember to check their profile and reputations priorly. If you can’t afford paying big celebrities, you can start with micro influencers with fewer followers but bigger communities.
The majority of social media
When you want to market your business on social media, keep in mind that most of the users are Generation Z ( at the age from 13 to 22 years old). This generation is open to express themselves on social media. Also, they are likely to affect or create social media trends. Thus, you can include this type of customers in your marketing plans.
E commerce on social media will continue to grow.
Most business realize the importance of social media with marketing. Therefore, they are willing to invest money on social platforms to sell, introduce or promote their products.
Understanding this demand, many media companies are making their platforms marketing-friendly. First, you can easily segment your audience with customers’ common demography, geography and favourable contents. Secondly, Facebook has updated a new feature on its platform. It’s “ Marketplace”. Shop owners can post their products on this and after that, customers will be recommended relevant content.
Augmented reality is on its trend
This is one of popular social media trends nowadays. It can appear in many forms in different platform. For example, filters in Instagram or Snapchat. Some funny or extravagant filters can become trendy. But Augmented reality (AR) is not limited in posts or photos. Its potential is far beyond thost.
If you want to market your product with AR, blurring the line between real and virtual experience is a must. Customers will feel more convenient with this since virtual world is fast and convenient, but lack of individualism and connectivity. Then, with the combination of both, you can grant buyers the best service. Sephora, for instance, uses AR to let customers try on makeup before buying.
More strict rules on social media
Needless to say, the bigger the social media, the more the rules. Thus, you need to consider your types of service or announcement carefully before posting on social media. Otherwise, you might end up in law firms.
Besides, if your want to sell internationally, you’ll also have to learn and obey foreign laws as well.
Social media groups
This social media trends has appeared for a long time, and still continue its growth. On media platform, people can easily find their favorite contents or people having the same interests. Therefore, there are many groups relating to different subjects on social media. Shop owners can join these group to learn more about their customers. Also, they can sell and promote their products on those groups as well.
You now know some of the most popular social media trends nowadays. From those, you can create insightful and relevant contents to market your products. But do you know what can boost your online store profit even more? It’s ArrowHitech.
With 12+ years in e commerce, ArrowHitech can deliver you the best service, from consulting to developing websites. Working with our decade-long experienced developers, you will get modern and professional-looking websites. Moreover, we also sell and develop themes and Shopify apps. Urging to have your dream online business? Contact us here or via email: firstname.lastname@example.org or hotline +84 243 7955 813