Shopify plus vs Shopify: Some key differences you need to know
If you’re running an online business, then you’re probably familiar with e-commerce platforms. And it is no doubt that Shopify is the best all-around e-commerce website builder on the market today. This e-commerce platform delivers a range of sensational tools, without requiring custom coding and development. However, though Shopify is a hugely popular option, there’s also the new platform Shopify plus.
Shopify is built for small to medium-sized businesses, whereas the newer Shopify plus is designed for large enterprise businesses. They work the same way, but Shopify plus can handle much more than a regular Shopify plan. For example, this platform can handle over 10,000 transactions per minute! This platform offers the same core dashboard and features as Shopify, but with access to new features, integrations, your store’s underlying code, dedicated support options, and more. So, what are the key differences between the two platforms?
#1. A dedicated account manager (Launch Engineer)
Normally, Shopify offers its users support through phone, e-mail and live chat. If the thing gets tough, you can always hire Shopify Experts. However, because of the narrow scale, your store can’t be fully supported and personalized for your e-commerce business.
That issue can be solve by Shopify Plus. This platform offers personalized and dedicated support to your store. It assigns a Launch Engineer to your website to hold your hand throughout the entire store setup/migration process. And whether it’s third-party integrations or finding partners to work on projects specifically for your business, the Launch Engineer will be there to help.
#2. Shopify plus offers more theme customization with access to Liquid
With the standard plans of Shopify, you can still customize your Shopify theme using the editor, though it’ll be hard to switch to a completely new theme. This would sometimes make it difficult to customize your interface.
In contrast, Shopify plus allows a high degree of customization, giving you access to Shopify’s theme language, Liquid. With Liquid in your bag of tools, you’ll be able to make changes at the code level for greater control.
#3. Shopify plus offers unlimited staff accounts
One thing to consider when you weighting Shopify and Shopify plus is that: the accounts that these two can offer for your e-commerce business. Though the standard Shopify can be compatible with your online store in some situations when it comes to staff accounts, the number of them is limited.
On the other hand, the plus platform allows you to add unlimited staff accounts, and enables additional permission settings. You’ll be able to grant access to any number of your team members to work on your online store. Besides, you’ll also have more control over staff actions in your store admin. This is much more convenient if your business is large.
#4. More control over the checkout
As a store owner, it’s only natural that you’ll want to give personalized attention to high-spend customers. Shopify plus makes it possible to customize checkout experience based on shopping cart values or any other condition.
Moreover, users get to work with Shopify Scripts. The Script Editor gives you finer control, and you can customize shipping methods, customer fields, and payment options. That’s not the case with Shopify – you’ll need special apps to customize checkout experience.
#5. More API integrations
On any website, it’s the APIs that facilitate integrations with third-party apps. To help users take full advantage of third-party apps, Shopify Plus includes enhanced API resources such as GiftCard, User and Multipass. Not only that, Shopify plus lets you integrate with custom apps or even build your own private apps.
In case you want to know, GiftCard is an alternative payment method. Multipass login seamlessly redirects website visitors to the Shopify store (without separate login credentials and without the need to synchronize any customer database). User lets you add, remove, edit and retrieve information about staff accounts.
#6. Integrations with existing platforms
While there’s no end to the number of apps you can connect to your Shopify store, it may sometimes make more sense for high growth and complex businesses to integrate with their existing platforms. This is possible using Shopify plus. Examples include platforms for:
- Product information management (PIM)
- Enterprise resource planning (ERP)
- Inventory and order management (IMS and OMS)
- Customer relationship management (CRM)
- Third-party logistics (3PL)
- Warehouse management software (WMS)
- Global fulfillment partner
#7. Wholesale channels on Shopify and Shopify plus
Another highlight in this Shopify vs Shopify plus comparison is the wholesale channel. As your business begins to spread, surely there’ll be customers who want to purchase from you in bulk. And it’s reasonable to expect that an enterprise-level platform should facilitate wholesale sales. In other words, Shopify can not apply to your store because of the large scale.
The wholesale channel helps you create a separate, password-protected storefront based on your online store. This means with Shopify plus you can offer the same products at exclusive prices to wholesale buyers or exclusive wholesale-only products. Or, you can even offer customized price lists or discount codes. In short, merchants can send invoices, track orders, use existing product data and integrations, and manage both B2C and B2B businesses, all from one place.
#8. Exclusive access to other resources
Shopify Plus has a Merchant Success Program that helps users get the most value out of the platform. They’re ready to help you with third-party integrations, products, and platforms, as well as training to help you tap your full potential.
The Merchant Success Program is not the only resource available to users. Other resources available to them include:
- A Facebook community where you can share experiences with other Shopify Plus users.
- Partners directory giving you access to technology, agency and solution partners.
- Access to exclusive beta programs.
- Access to the Shopify Plus Academy for guidance on using the Shopify Plus platform.
#9. Shopify plus has more in-depth analytics options
Shopify offers a detailed analytics dashboard where you can view stats like sales, top products, landing pages or referrers, returning customer rate, and more. You’ll be able to catch up to the minute info about your store.
While this may be adequate for most businesses, Shopify Plus works with leading analytics companies to keep you posted with the latest trends in your store.
#10. Higher prices (that vary based on sales) on Shopify plus
The price may not something quite new to discuss, but the difference is quite worth the words. The core Shopify service has flat plans regardless of your sales numbers. This means no matter your sales will be, the price to pay for a standard Shopify plan is stable.
However, With Shopify plus, you’ll need to talk to sales for a specific cost. The prices are roughly $2,000 per month minimum or 0.25% of sales volume per month (capped at $40,000), whichever is greater. For example, if your store does $2 million in sales per month, you’d pay $5,000 per month. If you only do $100,000 per month, you’d instead pay the $2,000 minimum rather than 0.25% of sales.
These key differences may sum up all the features and separate Shopify and Shopify plus. With all of the features, it’s up to you and your business to find an appropriate platform. While Shopify plus offers tons of features, the price to pay is not cheap. You might want to stick to the standard Shopify unless your business is a million-seller. We – Spify would like to offer Spify Lookbook app – one of the best free Shopify app on the market. You can check it out here: Spify Lookbook.