Shopify buy button: Definition, advantages, disadvantages and how to set up it
In the past, to buy products or items online, customers had to purchase them on a separate website. This is quite time – consuming and tedious, especially when you only want to buy a single product. Then, to solve this pain point, Shopify has come up with Shopify buy button – a great way to make the check out process easier and faster than before. In this guideline, we will deliver you the sufficient understand about Shopify buy button
What is the Shopify buy button?
First, we need to know what the Shopify button is. According to Shopify, the Shopify buy button is a Call – to – action button that can deliver the same frictionless purchasing process to your customers. Moreover, wiwth Shopify buy button, you can easily include eCommerce to any sites you want. Simply embed a single button or collections of products which are connected with Shopify’s checkout
More than that, you can customize your buy button and embedded cart to match your overall website. Both of them are fully responsive. As a result, your website will look good on any devices, from desktop to mobile phones.
To understand this further, let’s consider this example. You’re selling cosmetics and writing a blog about one product. Then, when someone read your blog, instead of leaving the blog site to buy that product, they can buy directly on that blog page by clicking the purchasing button. Hence, this will not only improve your revenue, but also customer satisfaction.
Advantages of Shopify buy button
Increase the number of sales
With buy button, customers can buy directly from your sites. Thanks to that, they don’t have to leave the current site to buy products. Thus, it’s a lot more convenient for customers to get your products. Needless to say, your revenue will highly increase
Don’t need to start a new website to sell products
This is one of the most outstanding benefits of Shopify buy button. You don’t need to set up a whole new website to sell products. Instead, customers can buy items right from your blog page
Avoid sting of error pages
Well – designed error page is such a great way to get customer interested in your website, even when it’s unavailable. Then, you can add a buy button directly on 404 error page. Therefore, instead of losing customers, you can gain more sales when your website broken
Easily add products to a landing page
You can easily add Shopify buy button by copying the generated code from your store admin. As a result, you can add the buy button to any landing page as you want
Sell product in your content
Suppose you want to sell some products and write blogs about them. Then, you can include Shopify buy button in your content to encourage people to buy your products. Moreover, you are able to customize your buy button as well. Thanks to that, your website will look as a whole
You can sell on any platforms
Don’t be deceived by the name. In fact, Shopify buy button can work on almost any eCommerce platform, from WordPress, Squarespace or even Tumblr.
Disadvantages of Shopify buy button
Every coin has two sides, and Shopify buy button is not an exception. The button is not integrated with Shopify apps. Therefore, you might need to modify your products by other apps, and the change will be added directly into the Shopify dashboard. As that said, it will not add to the purchasing button that you embedded to your sites before unless you change the information directly in the Shopify dashboard as Shopify admin.
Thus, you should check the button if you use other apps to modify your products.
How to set up the Shopify buy button on your website
Now, you might have some basic understandings about Shopify buy button. Then, if you want to create the button or embedded cart in you website, here’s how to do it
Sign in your Shopify account
Sign in your store dashboard as Shopify admin. If you don’t have one, then you have to create an account
Select your sales channels
Choose the plus sign (+) on the right of “ Sales channels”. Then, the “ Add sales channel” window will pop up. Next, choose the plus sign (+) of the “ Buy button”
After that, the buy button sales channel is installed. Thus, you can always get back this left – hand menu by clicking the “ Buy button”
Select Create a Buy button
Now, it’s time to create your buy button. You are able to choose what you want to show on your external websites or blogs by selecting Product and/ or Collection. You can either choose to display some specific products, or the whole collection
Customize your Shopify buy button
To make the buy button match with your overall website, you can change or adjust its style and form. Particularly, you can change the button’s color as well as background color, text, and where the button link to the checkout.
Let your buy button go live
It’s time for you to get your buy button live. Simply copy code and paste it into the HTML editor of the webpage where you want to add it. After that, your buy button is ready to go live.
We hope to deliver you some basic and valid understandings about Shopify buy button. If you are about to set up an online store on Shopify, then don’t hesitate to contact ArrowHitech. With more than 12 years in e commerce, we can grant you an outstanding and professional-looking web store. Working with our decade-long experienced developers, you surely get your dream online shop. Also, our company sells and develops Shopify themes and Shopify apps. What are you waiting for? Contact us here or via email: email@example.com or hotline + 84 243 7955 813