PrestaShop vs Shopify vs Woocommerce: The war of e commerce platforms
Nowadays, you can open your dream online shop with the helps from e commerce platforms. However, you might be confused among several platforms. Now we will compare 3 popular e commerce platform: PrestaShop, Shopify and Woocommerce. Each one has its pros and cons, but now we will deliver you the whole picture.
PrestaShop is a free open-source e commerce platform. First leased in 2007 in France, it now has over 250,000 live stores. It’s now still a great choice for many shop owners and developers
Pros of PrestaShop
- Free and flexible give flexible speed
- Easily scalable and you can create as many products as you want. However, it’s most suitable for small to medium projects
- Since PrestaShop is an open-source, you can implement several designs
- Work on shared server. Then, you can run multiple stores with a single dashboard
- Have both free and premium templates
- Enhance SEO
Cons of PrestaShop
- Important functionalities, such as SEO, requires paid modules
- Although you can work on shared server, multi-stores and warehouses have many flaws
- Work best with small to medium projects. Then, you hardly can grow extensive catalog
- Require knowledge in programming and coding if you want complex product listings
Shopify is a multinational e commerce platform. Set up in 2004, it’s now one of the leading online store builder in the world. Everyone can open an online store on Shopify, from small business to enterprise
Pros of Shopify
- Easy to make great-looking store
- You can upload unlimited products
- Seamlessly integrate with many third-party plugins, payment gateways and marketplaces
- Great for crossborder selling
- You don’t need hosting as it’s cloud based
Cons of Shopify
- Its server normally in United States, therefore, you might meet some language barriers
- You have to go through Shopify tube.
- Content doesn’t automatically reformat when you change themes
- You’ll have to pay transaction fee
Released in 2011, Woocommerce is an open-source e commerce platform for WordPress. Nowadays, it’s one of the most popular e commerce platform and biggest CMS in the world. With Woocommerce plugin, you can easily add an online store to your WordPress website.
Pros of Woocommerce:
- Work on shared server without any problems
- It’s an open-source, then it’s easy to customize
- Have both free and premium templates
- You can integrate WordPress plugins
- High security and stable
Cons of Woocommerce
- It’s a plugin, therefore it works on a content manager
- It’s self hosted. Then, you’ll have to tackle updates and maintenance yourself
- WooCommerce is free, but you’ll have to pay fee for hosting, maintenance,etc
PrestaShop vs Shopify vs Woocommerce
We’ve mention the overall benefits and drawbacks of 3 e commerce platforms. Now, we will compare these platforms using different categories. Depending on your requirements and needs, you can choose the right one for your business.
Themes and Design
PrestaShop offers you both free and premium themes. You can either choose a free theme, or buy one from 1,300+ templates on their official websites. What’s more, you can buy a theme from many third-party websites.
In Shopify, you can also get free or paid themes. You can choose among 100+ themes on its website or have more option from Shopify third party. However, these paid themes are created by professionals and can grant you a great-looking website.
Woocommerce can deliver you sleek and seamless design. Like those two e commerce platforms, Woocommerce also offers users both free and premium themes. Besides, there’s no limit when customizing themes.
Ease of use
With regular users, building shop on PrestaShop might be a challenge. Even installing themes in PrestaShop still requires knowledge of programming and coding. Therefore, this platform is more suitable for users with technical skills. If you still want to open online store on PrestaShop, you’d better consider hiring a professional
Shopify is more easier to use compared to PrestaShop. Shopify is a hosted e commerce platform, therefore it’ll cover you most of the technical side of operating. For example, domain name, hosting or even security ( SSL Certificate). Moreover, you won’t have to install, manage, update any software or even worry about security. Then, you won’t have to spend too much time building your web shop
Since Woocommerce is a plugin, installing it is as easy as download any other plugins. Also, you don’t have to pay any monthly recurring fees. You either choose Woocommerce themes, or freely customize it.
Search Engine Optimization ( SEO)
SEO is one of the most important factor for online business nowadays. It helps your web appear in the very first pages whenever a keyword is typed in.
PrestaShop can enhance SEO of your webshop if you configure your site well. Also, categories and products are often optimized for SEO. You can use some SEO focused modules on PrestaShop, however, most of them are premium. Moreover, the static PrestaShop are quite limited.
Moving to Shopify, it can help you build SEO- friendly websites thanks to many factors. First, thanks to its dedicated server and strong performance, Shopify loading time is lower compared to other platforms, then your store might get higher rank in Google. Moreover, Google will prioritize website with high security. When you built your site on Shopify, it’ll be included with SSL Certificate and padlock to its URL.
However, Shopify is limited in the U.S.A. Therefore, at other locations such as Europe or Asia, your website will be slower.
You can get access to WordPress blogging infrastructure with Woocommerce. Moreover, you will be able to find hundreds of plugins to optimize your search engine, for instance, Yoast SEO. Besides, you will gain more attention and traffic to your website. In short, Woocommerce can deliver you almost every tools you need to optimize search engine.
You can download and use PrestaSHop for free. However, when it comes to installing and using it, you might need some help from professional. This will be a huge extra cost. Moreover, themes and modules in PrestaShop is not very affordable, especially for small and medium businesses.
Shopify offers you 3 payment packages, starting from $29.00. However, in the COVID-19 pandemic, you can have 14-day free trial on Shopify. However, Shopify is the only e commerce platform that charge transaction fee. If you use third-party gateway, you will be charged 2% per transaction.
Woocommerce is a free plugin. Therefore, you can download it for free and only have to pay for basic costs of running website such as advertisements, themes, etc. Moreover, you won’t have to pay transaction fee when using third-party gateway.
PrestaShop is a native ecommerce platform. Thus, its security is not very high compared to Shopify and Woocommerce
Shopify can grant you great security. First, it’s a hosted platform, therefore, security is taken care of. Secondly, your Shopify store will be equipped with SSL Certificates and is PCI-DSS compliant
With Woocommerce, to well secure your site, you have to source SSL and set up PCI-DSS yourself.
As mentioned above, each platform has its own merits. Depending on your needs and budgets, you can choose the most suitable one for you. For example, if you want and can afford all-in-one package, then Shopify will be the right option. On the other hand, if you’ve already have a website, then Woocommerce can help you turn your website into an online store.
Do you want to build a modern and professional-looking online shop? Then, you must contact ArrowHitech. Our decade-long experience developers will deliver you modern designs and useful apps. You can get your favorite themes and Shopify apps to set up your dream website. This will not only increase customer satisfaction, UI/UX but also your profit. What if you want to customize your website? Then contact us here or via email: firstname.lastname@example.org or hotline: +84 243 7955 813