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eCommerce marketing: The best strategies for your store in 2020

eCommerce marketing: The best strategies for your store in 2020

Effective eCommerce marketing strategies have changed dramatically during the past few years. With new competition added every day, it’s only those who go the extra mile for their customers that manage to stand out in the crowd. Also, by the emergence of COVID-19 epidemic, the competition is getting even hotter and hotter.

However, whether an eCommerce marketing strategy works for you depends on your context. It depends on your industry, what you sell, what your potential customers are used to. In some cases, what regulations prevent you from marketing in a certain manner may affect your business. But there are certain strategies that are “timeless”. So in this article, we – Spify would like to go through these strategies that will benefit any online store over.

1. Content Marketing strategy

The internet is a large source of content, or in other words, the internet is the content. This means to market on the Internet, you’ll need content. And what’s more perfect than market your own thought? Content marketing is the process of creating online material that appeals to your target audience. It is not for direct sale, yet helping the customers on raising awareness about your products and brand. 

Content Marketing - an eCommerce Marketing strategy.
Content Marketing strategy

One of the biggest reasons content marketing works so well as an eCommerce marketing strategy is because Google loves content. In fact, content is one of the three biggest ranking factors. That means producing content allows you to rank in Google, which in turn can send you traffic to your site. Keywords make up the most of your content. Using Analytical tools such as Google Analytics will help you.

2. Voice search optimization for eCommerce marketing

Voice search is predicted to be the biggest trend for eCommerce marketing strategies in 2020. Considering that a full 41 percent of adults utilize voice search daily, retailers must begin (if they haven’t already) implementing a voice-activated strategy for 2020. For eCommerce and local-based companies, this will be the ideal opportunity to capitalize on long-tail keywords without unnaturally stuffing them into their content.

Voice search optimization for eCommerce marketing.
Voice search optimization for eCommerce marketing

Voice search users tend to ask questions instead of making statements. As a result, sellers should largely focus their eCommerce marketing keywords on trigger terms such as “where,” “how,” “what,” “when” and “best.” Merchants can leverage long-tail keyword to uncover the kinds of queries voice search users are likely asking their phones and other smart devices.

3. Email Marketing strategy

Email is undoubtedly one of the most widely used communication channels on the planet. The figure doesn’t lie: 91% of consumers check their email on a daily basis. According to recent research in 2019, people spend 138% more when marketed via email (as compared to those who don’t.). There are plenty of things you can do with this kind of eCommerce marketing. Your options are endless.

Of course, before you even begin sending your emails, you’ll have to build your email list. Without a list, you’ll have no one to send emails to. Also, you need to entice them by providing something valuable, such as voucher, discount and code. Once you have these emails set up, then you can play around with the different kinds of emails. The potential customers are set in your hands.

4. Speed optimization – a great eCommerce marketing strategy

eCommerce brands will also want to make sure their websites will be “the one”, which means header tags, interactive media and especially, speed make up the importance. Good things happen when website load speed increases, including improvement in the performance of the brand’s online eCommerce page. The website’s performance is something of the direct eCommerce marketing sequence, and it’s essential.

Speed optimization - a great eCommerce marketing strategy for Shopify.
Speed optimization on Shopify

One effective way to do that is by optimizing your high-quality images. Optimizing your product images with alt text is essential to ensuring they rank in product-related images searches. This is because Google Images is the second-largest search engine by volume. As a result, image optimization plays a great deal of rhythm in your website speed. The images link to the product pages where interested parties can purchase easily, and that’s what you want.

5. Influencer Marketing – the king of impact on eCommerce Marketing

eCommerce brands should encourage their fans to produce their own content in exchange for an incentive. This will increase engagement and conversions, as well as build trust within the brand’s digital community. Moreover, that’s the thing some of the industry’s pioneers are doing for their business because user-generated content evokes more trust than content from brands.

According to a survey in late 2019, 49% of consumers rely on influencer recommendations when making a purchase. Something more “human” and “realistic” can be more attractive, so influencer marketing is an easy way to make trustworthy content potential customers will enjoy. Also, influencers can be anyone, from the high-level celebrity to normal online reviewers. This will ensure the experience equally between classes, so that customers can relate.

6. Multi-channel distribution strategy

In the constant battle to increase sales and market share, online retailers must diversify their sales channels and learn to create a multi-channel distribution strategy. However, when implementing such a plan, more isn’t always better. To maintain a competitive edge, retailers must establish ways to stand out from the crowd. That means you need to have the profitable channels for your store, not spare ones.

Multi-channel marketing

To help narrow which channels a brand opts to leverage, it is wise to ask questions such as:

  • Where does the brand’s audience live? 
  • How old are they? 
  • What is their annual income range? 

By answering these questions, merchants can begin to identify the best way to craft a multi-channel distribution strategy for their eCommerce marketing blueprint.

7. Filters and QR codes strategy

Filters on social platforms like TikTok and Instagram can yield unique shopping experiences for eCommerce brands. Your customers can experience the products online, knowing the product’s pros and cons. Through that, your online store will create a personalized store for each customer who visits your site.

On a related note, QR codes in print ads allow consumers to easily visit advertisers’ websites. These QR Codes are usually dynamic which allows users to unlock new offers at different times of the day. Dropshipping companies such as FedEx or Amazon used QR codes when they deliver the product directly to the customers. Feedback, reference and related acts could be further given, using the QR codes.

Final words

This may sum up some of the best eCommerce marketing strategies for your online store in 2020. We hope that these strategies may benefit your store as you apply. Just remember, trial is everything. In other words, the best way to figure out what works for your audience is to test. We – Spify would like to offer some of the best Shopify themes and apps that work perfectly for your online store.

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