E-commerce business: How to start it from Shopify in 2020
Starting an e-commerce business is nothing new during the past few years. This is primarily due to the desire of being in charge of almost all people. The internet makes this goal more accessible than ever, and e-commerce business is one exciting avenue for success. Still, it can be tremendously difficult to know exactly how to start an e-commerce business that will actually do well enough to generate revenue.
In this article, we – Spify would like to guide you with some steps on how to start an e-commerce business using Shopify in 2020. This article will provide you with all the information you need, on helping your site become the most searchable on the Internet, using Shopify – one of the largest e-commerce platforms. But before we get into the fun parts of building your first e-commerce website, you need to lay some important groundwork first.
Step #1. Build the Right Foundation
Laying a proper foundation is going to help you optimize your site (and business) from the get-go. It’s also going to make your job easier down the line when you have to make crucial decisions. And the first thing you must do in order to streamline your flow on creating an e-commerce business step-by-step is that you need to tackle your business plan. This could be done by answering a few questions such as:
- Why do you want to start this company?
- How does your product help solve this problem for customers?
- What are you going to sell?
- Who are you going to sell these items to?
- Do you have a marketing plan?
These five questions may help you in creating your business plan. Once your e-commerce business plan is all set, you should getting your business set up legally. This means that your products and services that you have should not against the law. That way, your plan is all set!
Step #2. Choose Shopify platform to sell on your e-commerce business
Shopify is quickly growing into an e-commerce giant (technically it already is one, but it’s gaining even more traction) with:
- Over 500,000 businesses running off it
- 1,000,000+ active users
- $46B worth of sales
What’s great about Shopify is that you don’t need a background in coding to get started with your e-commerce business. Thanks to the plethora of options out there, you may not ever need to touch code. So choosing Shopify is the ultimate option. You can connect your social media channels, such as Pinterest and Amazon, right to your Shopify store to help maximize your earning potential.
Plus, you won’t have to worry about finding a payment processor for your e-commerce store as this can all be done through Shopify. They even accept most major credit cards so your customers should have no trouble checking out.
Step #3. Choose a Hosting Plan
For those readers unfamiliar with the term, hosting is the bandwidth that your site runs off of. It’s what powers your e-commerce store. Without hosting, your site just will not run. That’s why you need to consider your hosting options anytime you’re talking about building an e-commerce business.
With Shopify, you can build your e-commerce business with ease. There are even a number of plugins and other tools for you to use to increase the performance and appearance of your ecommerce store. For example, when you choose one of Shopify’s plans, you will get a free SSL certificate. This is essential for e-commerce sites, as they are meant to keep your website and your customer’s sensitive information. You will also be able to use Shopify’s point-of-sale gateway.
Step #4. Find the Perfect Domain Name
A domain name is the URL your customers will type into the website address box in order to find your site and store. Shopify lets you use your own URL, it’s worth serious thought, especially if yourbrandname.com is not available. If doing this right, this will help your e-commerce business much more unique to customers.
Also, you may not be able to get your keywords in as well as this example, but you should still try to optimize your URL for searches and so it’s easily recognizable and memorable for your customers. To do that, keep your URL short and readable and try to avoid anything overly complicated. If your URL is too hard to remember, your customers literally won’t.
Step #5. Start Building Your E-commerce Business
Now that you have some of the basic foundational stuff off your plate, you’re finally ready to start building your e-commerce business. Before you can build out a page full of products, you need to first create individual listings. This is usually done through an Add New Product button or link on your dashboard.
Once you find and click that button, you’ll see an empty product page that needs to be filled in. By grouping similar items together using tags and categories, you’ll also make it super easy for your customers to find exactly what they’re looking for. And that’s a surefire way to increase sales.
Also, SEO wants to be centered. When it comes to SEO, you should start out with a list of keywords related to your product. Next, you’ll want to add those keywords to specific places. You can use them in your categories and tags as well as in your product description or even the name altogether. Don’t stuff keywords unnaturally or in too many places that don’t make sense. Instead, just include them whenever possible and wherever it sounds natural.
Step #6. Choosing the Theme of Your Shopify Online Store
Online shopping is a highly visual activity, so you’ll want to customize your store theme before adding products. You can choose from hundreds of free and premium Shopify themes with different configuration levels, and you do not have to worry about coding for your e-commerce business.
This is a good time to browse through the Shopify Theme Store and start thinking about premium options for the future. That’s because they offer greater range customization along with customer support. Also, Don’t forget to evaluate the reviews on the themes that interest you – some of them have mobile e-commerce strengths that others may lack.
We – MageSolution offers two Shopify themes that can be compatible with your e-commerce store: Arangi – Organic & Healthy Products Shopify Theme and Amely – Clean & Modern Shopify Theme. These two themes may serve different functions, but they’re all great themes for your e-commerce business. Check these two now:
Step #7. Set Up Your Payment Processing
Shopify all take the guesswork out of collecting payments from your customers. It has its own payment gateways set up and ready for you to use. You can even collect payments using a third-party payment company like PayPal, Stripe, Authorize.net, etc. with Shopify if you prefer for your e-commerce business.
For example, the payment gateway selection process should take into account more than just commissions and transaction fees. Quite a few newcomers will choose Shopify Payments, and this is a good choice. However, if you are selling iPhone accessories, for example, you may want to enable Apple Pay so that shoppers will feel comfortable after clicking on the check out option of the shopping cart section.
Step #8. Add an SSL Certificate to Your Site
This is for extra safety. Whenever you’re selling anything online, you need to show your customers that your site is safe and can be trusted. Put simply, an SSL adds a padlock to your site to keep important things like credit card information and passwords safe from hackers. By digitally encrypting these important files, customers enter a safe portal zone and feel comfortable handing over their payment info.
As an added bonus, SSL certificates also give your SEO a slight boost since you’re proving to search engines that your site is safe and trustworthy. This may seem like just another thing to add to your costs, but it’s one you can’t afford to go without. Shopify, as mentioned above, is SSL certificates included in their pricing so there are no excuses here.
Step #9. Test your e-commerce business
Every new website should be tested before launching, but it’s especially important when it comes to your e-commerce store. If your customers can’t complete a transaction, your hard work will come to waste and you’ll lose out on potential revenue and maybe even a customer.
You’re looking to make sure everything works for your customers, but you should also make sure you understand the flow of your transaction process. Pay attention to where your orders go on your dashboard and understand how to handle them from there. Try to practice a refund to make sure you’re set up properly for that as well.
Lastly, double-check that you’ve set up trigger emails to launch anytime an action is taken by one of your customers. So once you place an order, an email should automatically trigger the customer saying their order is being processed. These emails should be both setup and tested before your first transaction takes place.
Step #10. Start Selling Your Products Online
This is when all your hard work goes online. You’re ready to open your virtual shop for business. Big projects like building an e-commerce website can easily get off track. There are so many steps that can extend well past their target deadline. But when you make a commitment to potential customers that you’re going to launch by a specific date, there’s more pressure to get it done by that time.
So while your site is under construction, add a single landing page that only includes a CTA and an email signup box — that’s it. Remove the menu and header as this will lead people back to a site that’s not ready. It’s also a good idea to add a countdown timer so your new website visitors know when to check back in to make a purchase. From there, share your new landing page on your favorite social media platforms and do the same thing once your store goes live.
This may sum up the steps on how to start an e-commerce business for your store. By following these essential steps, your store will be acknowledged and appealing to potential customers. This will lead to better conversion rates and sales. We – Spify offers 2 best Shopify themes that can be compatible with your Shopify store. Check them now: