Affiliate marketing vs Drop shipping: Which is better to opt?
Both affiliate marketing and drop shipping can potentially bring you a lot of profit with minimum income. But what is more profitable? Or which one will suit you more? Then, in this guideline, we will show you the similarities and differences between them
Similarities between affiliate marketing and drop shipping
In simple term, they are business models that you won’t be responsible for inventory or delivery. Your main duty is selling products to customers.
Low inventory cost
If you want to start up, but have a little savings, then these business models might be for you. You won’t have to invest too much money since you are not responsible for inventory. Most of the time, you only need to spend money on ads or sales.
Low-risk business model
Since you don’t need to spend too much money on these business model, the risk is quite low.
No responsibility for inventory or delivery
Suppliers will take care of inventory and shipping process for you
You can start a business immediately
These business models require little investment. Also, they are quite low-risk. Therefore, with little saving, you can start your own business in a short time with these
Potentially gain a lot
If you execute your selling process well, you surely gain a lot of money. Moreover, you can work as a freelancer with affiliate marketing or drop shipping. As a result, this will be a high-income second job.
Differences between affiliate marketing and drop shipping
Affiliate marketing and drop shipping have a lot in common. However, they are dramatically different. Overall, with affiliate marketing, you will receive a commission after selling products. The price of products is set by the suppliers. Whereas in drop shipping, you can freely set your price.
To thoroughly understand the differences, firstly, let’s go over some definitions
What is affiliate marketing?
Affiliate marketing is a high-profit, low-cost business model. As a affiliate marketer, you will earn a commission for every sales. You don’t need to worry about inventor or delivery. You main duty is selling and advertising products of suppliers.
Affiliate marketing pros
This is a billion-dollar worth industry. The spending on affiliate marketing is expected to reach $6.8 billion in 2020. One main reason is that it can bring you a lot of benefits. Here are some of them
There’s no or low – cost investment
There’s hardly cost you anything to be a affiliate. You don’t need to spend money to buy inventory, hire employees or take care of delivery. The only thing you must do is selling and advertising products to customers.
No need for customer support
You won’t have to worry about the customer support. Instead, marchants will take care of that. As a result, you don’t need to be a product expert to work with this business model.
A great source of passive income
With affiliate marketing, you will need to set up ads or product content upfront. After that, your only mission is selling products. With carefully prepared advertisements, you can attract many customers. Thanks to that, this is a great source of passive income
High convenience and flexibility
You can work as a freelancer with affiliate marketing. You can work anywhere at anytime, at home or at office. Therefore, it creates a great convenience working environment and flexibility.
Moreover, you can still maintain your current job while being an affiliate.
Affiliate marketing cons
Just like everything, affiliate marketing is not perfect. It still has a lot of drawbacks.
You can’t control the price and commission. As a result, you will receive a fixed amount of money for each products. If you want to earn more, or have higher commission, you will have to contact merchants
You can’t get the money immediately
After selling, you need to wait for merchant to give you the payment. Of course, most merchants will pay you on time. However, there are still many unreliable merchants who will delay your commission. Thus, you should choose suppliers very carefully.
Without any sales, you will get no income
Needless to say, affiliate marketing is the pay-on-performance model. If you can’t sell products, it means you can’t get any money.
This is the main drawbacks of this business model. It can’t guarantee income for you.
High competitive industry
Affiliate marketing is low-cost, high-profit industry. As a result, it is very appealing to many people. Therefore, there are many people besides you want to join in this industry. If you want to start your business with this model, you will meet lots of competitors.
People can hijack affiliate links
This problem doesn’t happen very often, but still. Since this is a competitive business, many people can steal your affiliate links and get the commission.
What is Drop shipping?
Moving on Drop shipping. Different from Affiliate Marketing, with drop shipping, you can sell products directly on your website, at your price. However, you don’t need to hold inventory.
For example, a customer order your products. Then, you will contact to suppliers and ask them to deliver the products to customers.
Drop shipping pros
Dropshipping nearly can solve every affiliate problems.
Low-risk online business model
Just like affiliate marketing, you won’t have to invest too much money with drop shipping. However, drop shipping is still less risky than affiliate marketing. The main reason is the instance of income. Your income will be available each week with drop shipping. On the other hand, being an affiliate, you need to reach a KPI before you receive commission.
Since you sell products on your website, whenever a customer buy the products, you will receive money instantly. There won’t be delayed payment
Higher profit margin
You can set the price according to your preference. Therefore, you will have higher profit margin compared to affiliate marketing. In affiliate marketing, you earn a fixed amount of commission for every product. But when it comes to drop shipping, you can alter the price to earn the most profit.
Building your brand
With drop shipping, you have your own website and your own brand name. The greatest about this business model is building your brand. Thus, you will be able to sell your website when you don’t want to continue anymore.
Customers are likely to come back to your business
You will direct customers to your website. Therefore, when they need that product again, they will comeback to your website to make the purchase. On the other, affiliate marketers direct customers to different website. Therefore, they hardly can gain long-term buyers.
Drop shipping cons
In need of customer support
Customers buy products on your website. Then when they meet problems, they will come to your website to find support. Therefore, drop shipping requires customer support. As a result, you also need to improve your understanding about products to effectively resolve customers’ problems
Hardly have control over delivery
One of the common complaints is about shipping. However, since you are not responsible for delivery, it might be difficult to solve this problem.
You need to set up effective business plan
To gain high profit, you might set the price higher than market price. However, if customers go online and compare your price with others’, they may choose lower-price product. Why they need to pay higher for the same products.
Therefore, to encourage customers to buy immediately, you need to come up with effective marketing plans. One of them is psychological pricing.
Both affiliate marketing and drop shipping have their worth. Therefore, you should consider them carefully before choosing. This will ensure the optimum income for you.
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